In 1988 Humans Associated launched the first interactive poster campaign
free of charge in the Paris underground. The objective was to encourage
people to express themselves on a topic of universal appeal: What if we
were to talk about love..?
The idea was a simple one. The posters were blank, just waiting to be
filled in. Like the dazibao (Chinese forerunner of today's NewsGroups),
it was an invitation to express feelings on the nature of love.
In no time at all, hundreds of billboards were covered with the written
contributions and drawings of the Parisian
Unable to resist the power of love, Associated Humans are
back once again with the following proposal : What if we were to talk
about love...on the net?